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Jacksonville’s only Hispanic festival is back for its 6th anniversary! Viva La Fiesta takes over James Weldon Johnson Park once again to close out Hispanic Heritage Month with a bang. Expect a packed celebration of Hispanic culture, featuring live music from salsa legend Frankie Negrón, as well as traditional performances, food vendors, and more! This year, the festival continues to bring the community together, celebrating diversity and the ever-growing Hispanic population in Jacksonville.